Good friend and smarty-pants Tom of Firestoker is organizing and hosting Enterprise 2.0 Camp at the Epicure Cafe in Toronto on November 7th. I hope the Epicure can handle the crowd.

I am very interested in how organizations can tap into the power of social media tools like blogs, wikis and others to improve productivity, foster creative collaboration and aid in customer and community development. Check out Tom’s recent posts to get yourself up to speed. See the MIT Sloan article by Andrew McAfee “Enterprise 2.0: The Dawn of Emergent Collaboration”.

One of the important concepts in this discussion is the idea of what Kedrosky called emergent structure. Letting go of control is not equal to chaos. Knowledge management has tended toward control and an imposed structure, designing ontologies and complex knowledge capture mechanisms and such. Social media is about allowing a structure to emerge from the wisdom of the crowd. This parallels the argument of people like Shona Brown that the most successful, innovative companies live strategically on the edge of control and chaos. This implies that success in implementing social media tools in the enterprise isn’t about abandoning structure, but taking a different approach to structure and fostering that tension between chaos and order. Gardening, not engineering.

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by rajahh

In my recent government work, I see huge untapped potential for using these tools to improve stakeholder relations, improve agency accountability, facilitate partnerships and creative collaboration across ministries and across public/private boundaries. Sean Coon wants to “2.0 the hell out of government”. Realistically, government will be much slower to adopt these tools than large corporations, because market signals for improving productivity and agility are lacking and the political environment and organizational culture of government has a strong bias towards controlling risk, which is ultimately political risk.

Lots of food for thought.

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