While ZIA haven’t figured it all out, what’s interesting is that they look at work from a cultural point of view. They are artists and cultural provocateurs who happen to have a business together. And yeah, the no office thing will probably drop off the next version of that slide deck and will probably introduce a positive thing in it’s place: coworking!

Pete Forde and Unspace talk about themselves as a band, using the culture, values and norms of punk rock in how they do business as a company.

It’s not just about doing the same business in new ways, it’s about a lifestyle, a way to make meaning that connects life to work within a social context.

Lots to think about.

I am not really convinced by the ZIA, but maybe because Timothy Ferris’ 4-hour-workweek is easier to understand and delivers a clearer point. Many of their points seem random (no office, no fixed costs) and are not connected to a better and free work life. I am waiting for more general recommendations that are practical and feasible for others and not just one example how someone maybe lucky or ambitious did it. Despite the contra, I really like thinking about future forms of work because I see at the end of my studies either the persons following a typical career or entrepreneurs, freelancer, travelers who try a different approach for their life. There is a change going on.