[ICE08] A vision for Canada’s future in digital and interactive media and technology…
Accelerating technological change has altered human behaviour patterns and radically reduced the transaction costs of communication, negotiation and enforcement between and among firms and individual creators.
The web is us. We are increasingly aware of each other, our interdependency and the artifacts of our physical lives made digital. We are also rediscovering lost aspects of ourselves through our heightened relationship with the Other. Canada’s digital citizens have embraced the creative age and are rediscovering their individual creative agency, sense of purpose and values.
Significant private and public investment in ultra-broadband fibre and the continuous march of accelerating technological change is reducing the cost of moving bits towards zero, both over fixed and wireless networks. This inevitable technosocial reality has reconfigured the relationship between creator, content and audience.
Infinitely abundant digital content itself has been transformed. Content is currency, signal and signifier of resources that are naturally scarce: attention, the rare and valuable relationship between creator and audience, unique experiences of transcendent collectivity and the appreciation of rare social and physical objects of culture.
Canada’s media and technology industry underwent a painful transformation process, remaking the supply chain from a few large companies into open commercialization networks of micro-enterprises building social web tools and embracing the economics of abundance.
The new Canadian broadband and media conglomerates embraced their roles as pools of brand-power and capital within a broader open commercialization ecosystem. They shifted their business models and attention towards the edges, embracing the 1% as important to their future adding new venture investment arms attached to their innovation groups.
Together, this tightly interwoven but loosely structured network economy is accelerating through time, projecting the cultural creative values of Canadians into a hopeful shared global future.