I have seen this in earlier forms, and as you would expect of something that comes out of the Unfinished Business project, it is a beginning rather than an end. But I believe that it is a very important beginning, outlines a direction for transformative innovation as practice and highlights the kind of design thinking talent that we have in our Toronto community.
The part of the Unfinished Kernel that I tend to work and play in is called Participation. I'm looking forward to advancing my own thinking and practice in this larger context of innovation in order to work together to "get a better reality".
If you like the presentation, vote for it to be part of the Reboot conference in Copenhagen, Denmark. Export Canadian design-tech thinking!
Rahaf Harfoush heard Will.I.Am's call Yes We Can and decided to join the Obama campaign at Chicago HQ. Now Rahaf is no ordinary door-knocker. She is a Gen-Y social media maven, consultant and frequent collaborator with Don Tapscott, including on Wikinomics and Grown Up Digital. So now that everybody and their brother is looking to the groundbreaking Obama campaign for insight, Rahaf is a close-to-the-frontlines voice you need to pay attention to.
Her excellent presentation is online at her blog. Video is online at the Rotman site, including an intro by Alexander Manu, formerly of the Beal Institute and currently professor of Business Design at Rotman. I'm embedding the slides here:
Great story and insights. Most important insight for me was that the social media tools worked because the underlying strategy and philosophy of the campaign was itself new, different and consistent with those tools:
The 50-state strategy
Targeting the "disaffected center"
Small donor focus
Social media isn't a set of tactics, it is an orientation and philosophy and needs to integrate a focused brand and clear compelling message together with an inclusive and adaptable approach as well as an organization that is culturally ready to live those principles.
Strategy, message, culture. As powerful as these technologies are, it is the subtleties of their use and the human behaviours they enable that is the key to unlocking their value.
As my own work enters a new and exciting phase, I find myself considering three intersecting and co-evolving forces: the Obama Moment, the New Great Transformation and the Social Web. I see signals in these forces of a new resilience just when we most need it.
The convergence of these forces in the context of tremendous global economic, environmental and political uncertainty signals an opportunity for renewal by change-makers, social innovators and social entrepreneurs for the benefit of us all. The complexity of the world requires better solutions, and we know from the open innovation literature that the ideas we need today do not live within a single organization.
Is this a truly transformative moment at a critical point in human history? Is a new social, economic, environmental and cultural resilience possible, or will status quo forces reassert themselves?
Full essay after the jump...
The New Great Transformation
Paul Hawken's book Blessed Unrest and his talks paint a picture of an emergent immune response to global environmental and social injustice in the form of a global and decentralized social movement unlike anything that has come before. When you have some time to reflect, I recommend the video of the full Long Now talk.
Hawken describes an emerging movement of NGOs around the world concerned with values of economic, environmental and social justice - projecting a set of global cultural creative values throughout the world.He describes this as a movement unlike any other in history. It is new, because it is not driven by a single charismatic leader with a unifying ideology. This movement is not devoid of ideology, of course, but it is primarily pragmatic and solutions-oriented about propagating memes, while being driven by a unifying set of values rather than an integrated ideological system.
Up to now every ism became a schism. This movement is born atomized.
This movement is also not trying to aggregate power onto itself, but rather it seeks to disperse pathological concentrations of power that are harmful to the sustainability of human and other life on earth. It is less about gaining power than it is about permeating our institutions with ideas and memes, trying them out to see what works, letting them go if they don't.
Hawken claims that we are observing the end of isms. Moving from a world of privilege to a world of community. In his view, Neo-conservatism, religious and economic fundamentalism are vestigial reactions to the threat to traditional concentrations of power that is posed by this movement.
The Social Web
The emergence of a self-organizing global civil society movement that Hawken describes is enabled and accelerated by social web tools. Those who are building these tools, learning about how they are eliciting new kinds of human behaviour, and developing practices to connect those tools with the challenges and opportunities of contemporary global life are engaged in building the architecture for Hawken's Great Transformation.
Whether in social movements, government or corporate life, the technologies and behaviours of the Social Web are already having a huge impact. This is only beginning, and these impacts will become more and more visible in the years to come, as Generation Y grows into itself and assumes its place in our organizations and our politics.
The Obama Moment
We may see a truly transformational leader take the world stage in January 2009.
Barack Obama's recent speech on race in America, A More Perfect Union, is the closest thing I have witnessed to transformational leadership in action. This is a new style of leadership, one born out of a deep understanding of complexity of the post-modern world, steeped in grassroots community organization, recalling the best oratory from history and realized through the enabling networks, technologies and participatory practices of the Social Web. Just one of the reactions:
What I heard today, though, was not a political speech in the sense we have gotten used to in this country. I heard instead a speech that, as much as it was about Obama and Wright, was also about us. Our politics does not quite know how to handle such a thing; campaigns are meant to tell people what they can expect to receive, not to ask them to understand, forgive, and reach out. [The Plank]
A politician promoting self-help and social change. This is new. It is not the nanny-state, nor is it laissez-faire neo-liberalism. Hillary Clinton says "I will do this for you", Barack Obama says "we can do this, but only together". Absolutely progressive, but pragmatist and post-ideological. Somebody who does not shy away from complexity, his 37 minute speech receiving 3 million views on YouTube in a few days thereby bypassing the 15 second sound-bite horror show that is cable news. Obama is a politician who uses the Social Web not only to communicate but, as Sean Howard argues, to gain insight and enable our participation:
Even if Obama fails to achieve his goal of becoming President of the United States, I predict he will have a deeper and more powerful understanding of the American people than anyone in the history of politics. He will have engaged at a level yet to be fully grasped or understood. [CrapHammer]
The importance of Obama isn't so much his policies, the man himself or even his potential to transform US and international politics. His importance is that he is the FIRST of his kind - a political leader that understands and is able to intelligently tap the forces of Hawken's "New Great Transformation" using the tools of the Social Web - in order to bring participation back into democracy. This is my great hope: that others will learn and will follow.
My Work - Government 2.0?
These converging forces and my own recent work is giving me greater focus about the direction for my consulting work and greater clarity around my social mission. What is it that I do, and why am I doing it? I am wrestling with some key questions:
What is the relationship between the world of control (corporations, government, governance, policy, politics) and this emerging decentralized global social movement?
What is the interface between hierarchies and heterarchies? How do we break the boundaries between them and create a fusion of these categories for mutual benefit?
What is the relationship between global, networked movements and place? How do we reimagine the local in the face of a profoundly changed global context?
I suppose you could say that I work in the Government 2.0 space. I do spend a lot of time working on projects related to public policy and planning, but I'm reluctant to attach myself to 2.0-anything. The term "Web 2.0" didn't help us understand the Social Web with any particular insight, so I'm reluctant to hop on the Gov2.0 bandwagon. But I will try to give some definition to how these emerging trends impact the public sphere.
My reading of whatever "Government 2.0" is is not about "E-Government". It is not about info-age efficiency from automating government services using web tools, however useful and beneficial these applications of technology might be. E-Government is not transformational change, it is incremental change.
The E-Government discourse does not allow for insight about what public policy should be and how its goals can be achieved. Nor does it provide guidance about how the private and public spheres collaborate in new ways to produce those public benefits.
My focus on public engagement and open innovation models in Government and governance is in part about enabling a new conversation about how we develop policy and plans, how regular citizens can become part of a solution-making process and how we can reconsider and reconfigure the public sphere in order to get better solutions. It is about open innovation applied to developing public policy solutions - inside or outside government.
And yes, this is an emerging field of practice, with much that is not yet well understood. So I look for collaborators and clients who are interested in doing innovative work in this emerging space; groups of passionate individuals interested in playing midwife to something new that is actually pretty old: nature reasserting itself as a form of social resilience to global change.
Digital Media is the hot sector du jour in Ontario, and for good reason. It is one of those rising sectors that are the great hope to support economic growth in an age of de-industrialization. In case you hadn't heard, there's a bit of a government-led gold rush going on.
At ICE08, we learned that Ontario's Ministry of Research & Innovation is investing $9 million in OCAD's' Digital Futures Initiative to expand training and research programs in digital media. Sara Diamond, President of OCAD, is a remarkable force of nature and under her leadership, OCAD is aggressively pursuing a reinvigorated research agenda and building partnerships with technology and content industry partners large and small.
We also learned that $10 million is being invested in a new Stratford campus for the University of Waterloo, bringing UW's acknowledged strength in technology together with Stratford's vibrant arts and culture community, focusing on digital media.
Both announcements came out of are in addition to the new Next Generation of Jobs Fund, a $1.15 billion initiative modelled after Ontario's Auto Investment Strategy, which put $500 million into strategic projects and leveraged private investment of $7 billion. The Next Generation of Jobs Fund focuses on three broad sectors: green/clean tech, bio/pharma/health and digital media/ICT. There are three program streams:
the Jobs and Investment Program (focused on projects with specific job targets, including attracting Foreign Direct Investment) and
the program of most interest to my community, the Strategic Opportunities Program, which is open to "creative industries such as digital media and information and communication technology" to fund public/private partnerships
What is a “Strategic Opportunity?”
An opportunity where:
A large scale global market opportunity exists, coupled with a unique strategy to deal with the competition, or a niche global market opportunity where Ontario has significant capacity and little competition and;
Ontario has a demonstrated competitive advantage such as strong private sector strengths including global market leadership, and globally competitive research strength.
Now, here's an innovation challenge for the Strategic Opportunities Program itself:
How do you identify and evaluate the best strategic opportunities?
The Ministry is holding a series of workshops and doing a SWOT analysis within each of the three focus areas. (sigh)
Don't get me wrong, I love a good SWOT analysis as much as the next strategy consultant. But have you seen a SWOT analysis yet that provides the needed insight or foresight implied by the goal of developing "next generation jobs", particularly in an environment of accelerating tech and cultural change?
In the auto industry, panning for job gold is pretty straightforward - you call up the Big 3, the major import manufacturers, the parts and auto technology makers and you've got a pretty manageable group to work with. Eventually BIGCO installs some equipment or builds a plant somewhere. Now look at a map of the 11,000 enterprises in the entertainment and creative industries in the Toronto CMA, including digital media and ICT, and you'll see the problem: 77% of this $9 billion industry are sole practitioners or micro-enterprises. That's a mighty big river to pan in!
In order for this strategy to be successful, strategic opportunities have to be found, validated by expertise and evaluated against investment criteria in order to be funded. Is there a community engagement strategy that could support this process? What role does strategic foresight, design thinking and collaborative innovation play in its execution? I'm interested in finding out. Leave a comment if you have some thoughts.
[ICE08] A vision for Canada's future in digital and interactive media and technology...In 2018, Canada has embraced its role as a model power of digital innovation and become a key node in the emerging global network economy.
Accelerating technological change has altered human behaviour patterns and radically reduced the transaction costs of communication, negotiation and enforcement between and among firms and individual creators.
The web is us. We are increasingly aware of each other, our interdependency and the artifacts of our physical lives made digital. We are also rediscovering lost aspects of ourselves through our heightened relationship with the Other. Canada's digital citizens have embraced the creative age and are rediscovering their individual creative agency, sense of purpose and values.
Significant private and public investment in ultra-broadband fibre and the continuous march of accelerating technological change is reducing the cost of moving bits towards zero, both over fixed and wireless networks. This inevitable technosocial reality has reconfigured the relationship between creator, content and audience.
Infinitely abundant digital content itself has been transformed. Content is currency, signal and signifier of resources that are naturally scarce: attention, the rare and valuable relationship between creator and audience, unique experiences of transcendent collectivity and the appreciation of rare social and physical objects of culture.
Canada's media and technology industry underwent a painful transformation process, remaking the supply chain from a few large companies into open commercialization networks of micro-enterprises building social web tools and embracing the economics of abundance.
The new Canadian broadband and media conglomerates embraced their roles as pools of brand-power and capital within a broader open commercialization ecosystem. They shifted their business models and attention towards the edges, embracing the 1% as important to their future adding new venture investment arms attached to their innovation groups.
Together, this tightly interwoven but loosely structured network economy is accelerating through time, projecting the cultural creative values of Canadians into a hopeful shared global future.
Enter the DEMOCAMP/ICE08 blogging contest.
MaRS is offering an interesting new model in a tech conference: keynote sessions simulcast from the IDC Directions Conference Boston onto the state-of-art A/V setup at MaRS in the morning, followed by "Master Classes" that take the form of interactive moderated panel discussions featuring local talent and lots of audience participation in the afternoon. The day finishes with Tom Kelley from IDEO closing with another great keynote from Boston. I'm intrigued by the format, and I'm going to check it out.
REGISTER NOW
I think they're onto something here - linking the global to the local. Very cool. This an interesting format innovation, and I'm looking forward to seeing it in action.
I also appreciate how Peter Evans, who's organizing this event, really understands that what people need in an era of accelerating technology change is not just some star keynotes. People also need depth that comes from the rabble rousers we have in spades in this community - people who have sector or tech focus and can accelerate insight into understanding, and understanding into action together with attendees.
Any ideas about other good global conferences the local community would like to see uplinked to MaRS and combined with local face-to-face interaction in this way?
As 
